We think Decadally.

Business Group At A Workshop In The Office

Our
Values

Focus

Above all, we believe in focus. Unapologetically embracing your purpose - your reason for existing - embedding positive impact into the core of your business. Building chapters of a story that resonate with all stakeholders, and that ladder up and build over time.

Innovation

We innovate to win. Understanding the bar for leadership so that we can design for distinction and, in turn, get attention. Bold actions meant to achieve clear goals, and track measurable progress.

Action

We have a strong bias towards action. A commitment to drive behavioral change from the inside out by doing first, and spotlighting second.

People

People are your greatest asset. We activate across organizations gleaning insights, buy-in and participation from the C-suite to the front line staff. When armed with inspiration and education, they become your greatest advocates - expanding and extending chapters of your brand’s story.

Our expertise is purpose focused and results driven.

  • Founder, CEO

    Superpowers: Impact operationalization, storytelling, and tapping into BIPOC driven culture

    I’ve never been satisfied with the status quo. As a “geriatric millennial,” so many critical moments of my life were defined by massive, unprecedented events that shook my fundamental understanding of the world to its core. 9/11, Hurricane Katrina, The Recession - and now Covid-19, all of these moments made me wonder why the systems I’d been led to believe in weren’t working for so many people who looked like me.

    I began my career in the non-profit sector because, at the time, that was where “bleeding hearts” like me went to make the world a better place. I quickly realized that so much of the phenomenal work in that sector is undermined by our collective belief that all of our problems will be solved through the kindness and generosity of the wealthiest and most powerful - if that were the case, we’d be living in a much different world.

    After working with incredible nonprofits, and a stint as a founder, I decided to try my luck in the private sector. I landed in tech after realizing that there were emerging, modern brands that were unapologetically mission oriented, fearlessly customer centric and building inherently impactful products and services. I’ve had the pleasure of working with iconic brands like Headspace and Dave and currently serve on the board of the industry disrupting company, ChargerHelp!.

    I created Decadally because I saw an opportunity to help the brands operationalize their purpose and bring impact to life.

  • Founder, Chief Strategy Officer

    Superpowers: Strategic, futurist, challenger, impact junkie and ChatGPT wannabe

    I've always been forward-thinking, eager to embrace what's next. Deep down, I'm driven by the desire to create meaningful, lasting change.

    In my early career, I was at the forefront of the internet, e-commerce and AI wave. As a parent, I embraced the challenge of adopting twins, including one with autism. Leading Surfrider Foundation for ten years, I championed coastal preservation and access with a global community of advocates and activists.

    I've realized that quick fixes or gimmicks don't create lasting impact. Real change needs unwavering commitment, a clear strategy, and long-term thinking.

    From my experience, among government, non-profits, and brands, brands wield the most power in driving change. That's why I started the 'brand citizenship' practice at 72andSunny in 2014, which became its own entity in 2020. Brand Citizens focuses on blending profit with purpose, emphasizing social responsibility and innovation.

    Over the past nine years, we've worked with major brands, from Nike to Tillamook. Our team is driven by a passion to better the world, helping leaders not just sell products, but also make a genuine difference.